Introduction

The Department of English at City University of Hong Kong is an international leader in research on English in Asia. Equally important, the Department is committed to providing an innovative undergraduate programme that prepares students for professional careers. The Department is rapidly establishing itself as one of the most creative and dynamic English departments in the Asia-Pacific Region. The Department has an international faculty, with teachers from Australia, Britain, China, Germany, Hong Kong, New Zealand, Singapore and the US. The Quacquarelli Symonds (QS) World University Rankings by Subject 2015 ranked the Department in the top 100 for English Language and Literature.

The Bachelor of Arts in English Studies (BAELST) programme offers a unique approach to the study of English as used in professional and cultural contexts. The programme trains students to be practical, innovative and creative users of the English language in multilingual and multicultural workplaces. The programme combines a strong foundation in English language studies with a practical orientation towards English use in the corporate world and the creative professions. The programme focuses on developing students' English-language communication competencies for a wide range of professions, including management and administration, editing and publishing, writing, teaching, public relations, advertising, entertainment and the arts.

Global Outreach and Engagements

The programme adopts a global perspective on professional communication, emphasising the importance of intercultural knowledge and understanding. All students take part in at least one overseas learning experience (e.g. English language immersion, student exchange, study tour or overseas internship) to improve their awareness of intercultural communication and enhance their English communication skills.

Business Community Outreach and Attachments

The programme provides students with hands-on workplace experience of using English and communication skills in real-world corporate and creative settings. The internship course (Professional Internship or Creative Internship) is compulsory for all students. The internship and workplace attachment is designed to provide students with a chance to apply the theories and skills they have learnt in the classroom to real-world workplace situations. Host organisations have included the equestrian events at the Beijing Olympic Games, Reader's Digest, WorldVision, WWF (World Wide Fund), the Hong Kong Literary Festival, South China Morning Post Publishers Ltd., SPCA (Society for the Prevention of Cruelty to Animals) and the American Women's Association.

Programme structure

Students can choose either the Corporate and Professional Communication stream or the English for the Creative Professions stream. The programme structure consists of a programme core (required by both streams), a core for each stream, and electives.

The programme core includes courses such as cultural studies, creative writing, digital communication, literary studies, discourse and applied linguistics. For the English for Corporate and Professional Communication stream, the core focuses on English as a global language; corporate communication; public relations and advertising writing; and language for teaching and corporate training. For the English for the Creative Communication stream, the core courses focus on English in the literary arts; creative writing; publishing; entertainment; and advertising and other creative professions. Elective courses allow students to strengthen their areas of interest.